Corporate Culture


Enterprise Purpose


To develop the enterprise, empower employees, create value, and contribute to society.

Enterprise Mission


To serve the rubber industry with professionalism and dedication, and to promote its sustainable growth and advancement.

Business Philosophy


To provide employees with opportunities for both material well-being and personal growth, and through collective effort, contribute to social and human progress.

Enterprise Vision


To become the world’s leading brand in specialty rubber chemicals.

Core Values


Care, integrity, and professional excellence.

Service Philosophy:


Sincerity, professionalism, responsiveness, and attentiveness.